My journey began in the realm of music videos, serving as an invaluable film school where I embraced diverse roles Director, producer, set builder, editor, navigating the intricacies of low-budget productions. These experiences became pillars of strength in the years that followed.

I tend to see my cinematic work as akin to crafting short film narratives, emphasizing character development and world-building. Delving into game design elements, such as gameplay loops or special attacks, seamlessly ties trailers to the core USPs of the game. My involvement in script development is deep-rooted, working closely with clients to ensure each project hits the mark.

Always forward-thinking, I've embraced a skillset with Unreal 5, employing it in the early stages of development what I aptly term "pre-pre-production." Whether utilizing client assets or personally blocking out scenes, this approach allows me to swiftly conceptualize character staging, camera layouts, and environments, forming the foundation for subsequent storyboards and previz.

My client roster reads like a who's who in the industry, including Santa Monica Studios, CD Projekt Red, Rocksteady, Remedy, Guerrilla Games, Dice, Sony Computer Entertainment, 2K Games, and AKQA. I've been an integral part of numerous AAA titles, leaving my creative mark on gems like “God of War: Ragnarök,” "Cyberpunk 2077," and “Helldivers 2”